Thursday, March 11, 2010

Places where you possibly might not want to get your sushi from

R. C. Willey.

But that was the big advertising hook on the radio here yesterday. "Come to R. C. Willey tonight and get free sushi!"

QUESTION FOR THE DAY: When did sushi become America's new hot dog as in "Come to R. C. Willey tonight and get a free hot dog!"

I'll probably have something else to say today--possibly about the craft of writing. But that's all for now.

7 comments:

Andria said...

When I was younger, my parents would pack all 6 of us children up in the car and we'd go over to R. C. Willey anytime they had some kind of free food. My dad said we'd bought enough from them in the past to make up for whatever we ate. I doubt, however, that they'd be getting us out of the house early to go get sushi.

Lisa B. said...

Wow, I had no idea. And "when did sushi become America's new hot dog" is such a good question.

Rachel said...

I heard that ad and I was thinking about it all day. 1) Are they properly refrigerating the sushi? Because serving sushi to the masses seems like it could be logistically complicated. 2) Is the demographic who shops at RC Willey the same demographic who likes sushi? Who did the market research here? 3) Is this just California rolls or are we talking sashimi?

The whole thing is very disconcerting. Will you please go and bring back a report for the rest of us? In the name of good reporting.

Marcia said...

um, no. that is wrong.

Tiffany said...

Boy, do I miss R.C. Willey! Is this, perhaps, to attract the hipster crowd? Whose children have sophisticated palates and can't be insulted with a hot dog?

I'm going to be chuckling about this all day.

Looking forward to your words on writing...

Clark said...

It was a big success and the sushi was fresh because a local sushi restaurant was making it on the spot. It was also not the normal hot dog crowd but younger. If you missed it, when we do it again you should plan on coming.
Clark Yospe
VP Marketing/RC Willey

Valynne said...

I got the ad in the mail and thought the same thing! Who goes to a furniture store for sushi?