And by "bad" I don't mean "rogue," as in one day a blog decides to get rid of her goody-two-shoes image and hang out with John Travolta in the high school parking lot, wearing a leather jacket and smoking cigs. That would be an interesting thing in the blog-o-sphere.
By bad I mean "flat," as in "I'm just not very interested in this blog anymore."
I say this because I'm thinking of a big-time blog that I haven't always liked but that I've generally admired over the years. Now, however? It feels stale. Dialed in. Boring, even.
So I've been trying to analyze what's happened, and I've come up with these reasons.
1. I've changed. What felt interesting and fresh to me once may still be interesting and fresh to other readers, but because I've taken another turn somewhere along the line, the blog doesn't speak to me now. This happens.
2. The blog itself has changed.
Honestly, in this case (you see how I'm being careful here) I think it's #2. And how has it changed? It feels . . . inauthentic. The appeal of the personal blog is that it's open, honest, and yes. Revealing. But when that stops happening, the blog suffers.
That's okay. Sometimes you get to a point where certain things use up most of your mental and emotional oxygen, but you don't feel like you can or should go public with those issues--particulalry when people near and dear to you are involved. Holding back is a blogger's prerogative. But it can certainly have an effect on your work.
Just some random thoughts as I prepare a talk on blogging.